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When Hamleys killed my ego

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Exactly a year ago today, I persuaded the world-famous toyshop Hamleys to scrap its gender signs and replace them with signs that indicated what the toys were, not who they might be for. This story exploded in the media all around the world, and I found myself catapulted into the media spotlight and bombarded with media requests, messages of support and torrents of abuse. Something had to give - my sanity or my ego.

"What's this?" - I said. "I have an ego!"

So I chose to embark on a personal journey of breaking down every belief I have, every model of the world I had constructed, every assumption, every emotion and every action. The outcome is amazing. I have found the way to achieve personal fulfilment, success and happiness and am now have made it my full time, life time occupation in teaching it to others.

A year ago, I achieved social change but I found that IT changed ME more than I changed the world. And the most useful lesson of all: until we have worked on ourselves to reach a high spiritual and personal fulfilment level, we will not be effective at manifesting social change. And when we reach that level - we won't want to do it as much anyway. Because there is no right and wrong. And all beliefs are fabricated. Nothing has meaning unless you attach one. Kill the ego! Enter the next stage of human consciousness.

Sign up on my new website at drlauranelson.com.

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